about us

elf·in: /ˈelfən

adjective: small and delicate, typically with an attractively mischievous or strange charm

We’ve always been PASSIONATE ABOUT dressing our littles in outfits we’d wear ourselves, but noticed a void when it came to a one-stop shop for fashionable and functional items for mamas and minis.  
Between our combined 25+ years in the fashion industry and 5+ (and counting) years as mamas, we came together to create just that – a curated space to shop, GET INSPIRED, and CONNECT.
WE LOVE simple details, whimsical prints, modern silhouettes, organic cotton, feel-good fabrics, muted hues, sustainable designs, and unisex staples.
We’re COMMITTED TO curating a collection of items that have been tried, tested, and LOVED by us (and our little ones). Nothing makes us happier than supporting and encouraging small businesses like our own and making sure everything we sell is high-quality, thoughtfully-made, and DESIGNED WITH YOUR MINI IN MIND.